CHOYA EXTRA YEARS UMESHU
After having success in the local Japanese market for more than three decades, we decided to expand overseas with a new Premium CHOYA called “Extra Years”. Made from 100% premium Japanese Nanko ume from a famous ume region called Kishu, this Umeshu is aged for extra years with special care and love.
Launch: 1991 (renewal 2013)
Alcohol: 17% alc./vol.
Ingredients: ume fruit, sugar, cane spiritCategory: fruit liqueur (Umeshu)
Sales point: new stylish look with original design aged for 2-3 years
only 100% Japanese premium Nanko ume fruit great as a cocktail base
Displays an initial rich sweetness with notes of almond & marzipan which are then elegantly balanced by a natural vibrant acidity.
Located in Osaka, the company first started as a wine-grape grower in 1914. Later in 1959 CHOYA began production of Umeshu, a traditional Japanese ume fruit liqueur. Today CHOYA is the No.1 Umeshu making company in the world.
Our mission is to produce and promote the finest Umeshu made from natural ingredients.